Marketing Research Analyst

Company: Goya Foods Inc
Location: Jersey City
Posted on: April 17, 2025

Job Description:

Marketing Research Analyst

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Goya Foods, Inc., a leader in the consumer-packaged goods (CPG) industry based in Jersey City, New Jersey, is looking for a data driven marketing analyst to join our Marketing Research team. The position requires a pivotal role between several departments, sharing and informing about the market trends.

Summary of Essential Duties and Responsibilities:

Provides analytical business support to several company stakeholders by:

Drive the Scan/Panel data research at the company. Ensure platform training and data circulation across different teams.

Develop & deliver business research stories to track the business performance.

Work with internal stakeholders to develop business research opportunities, related to strategy, categories/products analysis, and market opportunities.

Lead the Consumer behavior analysis, from the survey's elaboration to its analysis.

Gather market trends and patterns from data analysis and suggest opportunities.

Work closely with the merchandising team to improve categories and Goya product selection.

Data access to: Goya shipments information, syndicated data (POS), Panel data, Price and Promo analysis, consumer survey data and demographic analysis.

Job Qualifications:

4+ years of relevant marketing analytics experience, preferably at another food industry CPG company

Advanced experience with Nielsen or IRi business platforms.

Experience working with platforms like Qualtrics to understand consumer behavior.

Advanced with full range of Microsoft Office suite products (Word, Excel, PowerPoint, etc.).

Bachelor's degree required

Ability to work with different teams across the organization to support their business needs and facilitate insights.

Positive attitude and solution-oriented profile.

EQUAL OPPORTUNITY EMPLOYER

Keywords: Goya Foods Inc, Mount Vernon , Marketing Research Analyst, Professions , Jersey City, New York