Artist & Brand Partnerships Director

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: February 4, 2025

Job Description:

UnitedMasters is building a marketplace that connects artists, brands, and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).We are looking for an Artist & Brand Partnerships Director to join UnitedMasters! Please note that this is a Hybrid role: three days in office and two days remote.What You'll DoYou will drive the Artist & Brand Partnerships revenue, sourced from new and existing partners, to monetize the Partner Artist roster of UnitedMasters. As a key initiative of this company, this role is required to provide artists opportunities to earn beyond streaming and while we create opportunities for the full stack, this position will be hyper focused on the top end of the artist collective.This role is responsible for pipeline generation, proactive sales strategy, and contributing to a high close rate. A hunter with the tact of a farmer, this role significantly increases the revenue potential of the Brand Partnerships team. An ideal candidate will quickly learn the UnitedMasters, Inc positioning, the operations of the Music and Brand Partnerships team, and how we effectively and efficiently attack revenue opportunities to support the top tier of our artist collective. Finally, this individual will understand the wider revenue strategy of the Enterprise and understand how to maximize their deal-making towards multi-product sales when appropriate.You will:

• Establish an intimate knowledge of the UnitedMasters Partner Artist roster, including joining the Weekly Music Meeting and creating dialogues to ensure brand packaging.
• Achieve sales team goals, metrics, and milestones.
• Fully encapsulate the UnitedMasters brand as one of our spokespeople, presenting our company with professionalism, cultural awareness, strong understanding of our artists and clarity in paths to partnership.
• Be outside more than inside with a robust meeting schedule.
• Maintain a healthy pipeline of opportunities at various stages.
• Track and report on progress and success to Enterprise Sales & Music Leadership.
• Evaluate, solicit, and follow-up with targets through multiple sales, communications, and marketing methods (eg, tapping network of existing brand CMO/Marketing contacts, cold calling and outbound communications virtual/in-person conference attendance, presentations, etc.)
• Feedback to internal teams to execute sales touchpoints to generate and maintain marketplace awareness and relevance.
• Capture prospect and market needs & trends to consult with executive leadership and internal teams for solution development.
• Work closely with the internal teams to ensure your sales presentations and strategy are up to date and aligned with the Music team's strategy and plans to support our Partner Artist roster.
• When resources are unavailable, take to creating the materials yourself.
• If needed, be a resource to the Music team as they recruit new signings in the areas of Brand Partnerships expertise.
• Bring a hustle mindset towards pushing the UnitedMasters' Brand Partnerships division into a high-paced growth stage.
• Be a source of motivation and clear direction while creating space for those on the team to do their very best work.Knowledge, Skills, and AbilitiesYou are as personable, smart, and passionate as you are professional, proactive, and accountable. You thrive in close-knit partnerships and take pride in your work - just like us. We're proudly diverse in our backgrounds, our accents, and our fiercely-held personal passions beyond our work lives. We are, in every sense of the word, independent, and not beholden to anyone else's agenda. So you can.
  • Understand the artist and brand marketplace.
  • Existing network of contacts to tap for potential opportunities and leads and ability to grow this network over time.
  • Clear track record of sales success with examples relevant to individual artist partnerships.
  • You don't shy away from deck work and speak up when you've got builds to existing concepts, respectfully.
  • Strong multi-functional skill set operating at the intersection of two departments ensure achievement of shared goals.
  • Excellent written and verbal communication skills, able to communicate feedback and present materials clearly and succinctly.
  • Ability to prioritize simultaneous projects, initiatives, and work streams, built on a foundation of excellent time management and organization.
  • Comprehensive knowledge of advertising within culture, passionate about music & developing artists, and clearly see the avenues of collaboration between these two worlds.
  • Entrepreneurial disposition and understand how to operate with limited resources within a growth-stage organization. When there's no one to hand something off to, you do it.
  • Acute sense of ownership over an outcome that requires many inputs and collaborators.
  • Demonstrate, evangelize, and live UnitedMasters' core values.
  • Passionate about winning when no one expects you to do so.Minimum Qualifications
    • 10+ years experience in business development, account management, and/or sales.
    • Confident speaking to clients and understand how to progress conversations towards a mutually beneficial reality.
    • Proficient in Google Suite (Slides, Sheets, Docs), pipeline management software (Hubspot, Monday).Preferred Qualifications
      • Music industry experience.
      • Experience at a founder-led company.About UnitedMasters, Inc.UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.Salary Hiring Range: $135,000 - $150,000Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits, and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.The salary range above is for NY/CA. As a company, we have a location-based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.#LI-HYBRIDApply for this job* indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CVEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfAre you legally eligible for employment in the United States? *Will you now or in the future require UnitedMasters, Inc. to file a petition or application for employment - based status on your behalf to begin or continue employment with UnitedMasters, Inc.? If you have nonimmigrant status, for example F-1 or H-1, your answer to this question should be yes. *LinkedIn ProfileWebsite
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Keywords: Tbwa Chiat/Day Inc, Mount Vernon , Artist & Brand Partnerships Director, Executive , New York, New York