PRODUCT MARKETING MANAGER

Company: Uphold Inc.
Location: New York
Posted on: November 20, 2024

Job Description:

About Uphold The Web3 economy will redefine how financial value is managed and exchanged - - with much of this activity shifting towards blockchain networks and digital assets. Founded in 2013, Uphold is a Web3 financial platform that supports almost 300 digital assets, serving as a Regulated Gateway to the Web3 economy. With integrations with 27 blockchain networks and a robust trading engine connected to 30 underlying venues, the Uphold platform enables users to trade 'Anything-to-Anything' with competitive pricing and deep liquidity. - To date, Uphold has facilitated over 120 million transactions worth $40 billion, serving 10 million customers across 150+ countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. To learn more about Uphold, please visit https://uphold.com.
The opportunity: - Uphold is looking for a Product Manager, Marketing to join our Product team. This is an incredibly exciting opportunity where you'll get to help us deliver the best products possible within the Uphold ecosystem by making sure everyone understands the users' needs, wants and must-haves and that these are translated into a marketable product. You will collaborate with the different teams in Uphold expanding the product-suite. - You will be responsible for coordinating the activities required to bring the product to market, liaising between Marketing and other different departments within the company, assuring readable and accessible documentation of the different products being built. You will also be responsible for the positioning and communication of our products, for gathering and processing customer feedback, and also manage some aspects of customer relations after launch.
What you'll be doing primarily:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for our crypto custody products, ensuring alignment with company objectives.
• Product Positioning: Craft and refine product messaging that resonates with retail clients, highlighting key differentiators and addressing market needs.
• Market Research: Conduct thorough market analysis, including competitor research and customer insights, to inform product positioning and marketing strategies.
• Cross-Functional Collaboration: Work closely with product management, sales, and other marketing teams to ensure cohesive product launches and campaigns.
• Content Development: Work with the marketing team to create high-impact marketing collateral, including product sheets, white papers, case studies, and presentations tailored to different customer segments.
• Customer Engagement: Develop and manage initiatives to drive customer education and engagement, including webinars, workshops, and other promotional activities.
• Metrics & Reporting: Analyze the effectiveness of marketing campaigns and product launches, providing regular reports and insights to optimize future strategies.
• Setting strong and achievable goals and KPIs for each product line. Drive out the cycle of value proposition, marketing, launch, results, feedback and improvements to deliver on those metrics.
  Required qualifications:
  • Degree in Business, Marketing, Technology or related field.
  • Have at least 3 years of experience working on technology-powered products as either a product manager, product designer, marketeer, engineer, data analyst/scientist, or user researcher.
  • Very strong communication skills, written and spoken, with high emotional intelligence.
  • Metrics-driven to identify the key success indicators for the different products.
  • Organized, detail-oriented, and flexible to work in a fast-paced environment with changing priorities.
  • Analytical skills to examine internal and external data.
  • Knowledge on how to conduct user interviews and gather feedback directly from customers.
  • Fluent written and oral English skills.
    Bonus if you have:
    • Experience working in fintech or finance-related topics.
    • Personal and professional experience in blockchain and crypto is a plus. Importantly, if you're looking for a senior role with us, you will have achieved many of the things above while also providing mentorship to others, and have engaged in public speaking opportunities.
      What we have to offer you:
      • An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
      • An international team, in a cutting edge field, working on the most fascinating projects.
      • Growth and career opportunities, and the chance to be proactive and creative.
      • A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
      • Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
      • Interesting events that keep you connected with the team and celebrate our success. Salary: $90,000 - $114,000 + Bonus, Benefits - Be part of a great company that is revolutionizing the financial services. Apply now! If this job isn't exactly what you are looking for, visit our careers page to check out all our exciting opportunities. - -
        
        EEOC Employer We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.

Keywords: Uphold Inc., Mount Vernon , PRODUCT MARKETING MANAGER, Executive , New York, New York