Creative Director

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: February 3, 2025

Job Description:

Who We AreUnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).We are looking for a Creative Director to join UnitedMasters!What You'll Do

• Own the creative expression of UnitedMasters, ensuring our brand, design, and messaging win both the hearts and minds of a thriving community of independent artists.
• Oversee the evolution of UnitedMasters brand book and style guide (in collaboration with our partners at Translation), ensuring we have differentiated positioning, messaging, and visual design that are consistent across, yet optimized for, all artist touch points.
• Lead the design and creative functions for Marketing, owning creative production across brand touch-points, audiences, and campaigns, including landing pages, digital marketing, email, social, and events.
• Partner with Marketing stakeholders (brand, growth, product marketing, lifecycle) to produce best-in-class creative that is not only emotionally resonant but performant, driving both affinity and adoption among our target audience.
• Implement a data-first approach to creative, utilizing data to both inform and evaluate creative, continuously learning and iterating based on performance.
• Build a rigorous, strong design culture and process - ensuring our team, tools, project management and operations are optimized for the evolving needs of the business.
• Partner closely with key cross-functional stakeholders (Product Design, Event Marketing, Artist Marketing, Brand & Partnerships, etc) to ensure consistency across all channels, providing design support and/or guidance as needed.
• Partner with Translation team to ensure UnitedMasters creative ladders into broader UnitedMasters+Translation brand, and to identify opportunities to partner on larger brand creative development.
• Build, manage, and mentor a creative team (both in-house and freelance as needed) - identifying short-term and long-term hiring needs to efficiently meet business goals.Knowledge, Skills And Abilities
  • Ability to manage multiple ongoing projects, be flexible to change, and adapt to shifting priorities.
  • Ability to operate and deliver with limited resources, understanding how to be scrappy in short-term while planning and building toward the long-term needs of the organization.
  • Ability to communicate effectively with all levels, including senior leadership.
  • Ability to execute on priorities with a strong sense of urgency, ownership and accountability.
  • Understanding of the latest digital trends and formats, how to optimize creative for each, and have a test & learn approach.
  • Passion for managing and mentoring high-performing teams.
  • Portfolio of creative campaigns and work required to be considered.Minimum Qualifications
    • 6+ years experience leading marketing creative, in-house and/or at an agency.
    • Proven experience defining or evolving brand identity (including branding, style guide, creative toolkit, brand voice/messaging guidelines).
    • Experience building creative for multi-channel campaigns (paid social, digital banners, email, OOH, etc), with strong emphasis on digital/performance marketing.Preferred Qualifications
      • 3+ years experience at a digital/subscription business.
      • 5+ years experience hiring and directly managing high-performing creative teams.
      • 3+ years experience marketing to creators strongly preferred.
      • 2+ years of experience working in-house at a startup or public tech company.
      • Experience in the music industry a plus.
      • Bachelor's degree or equivalent years of experience.About UnitedMasters, Inc.UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world's leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.Salary Hiring Range: $185,000 - $220,000Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.) Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. The salary range above is for the NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
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Keywords: Tbwa Chiat/Day Inc, Mount Vernon , Creative Director, Advertising , New York, New York