Marketing Automation Director
Company: VirtualVocations
Location: New York
Posted on: January 26, 2025
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Job Description:
A company is looking for a Director of Marketing Automation
(B2C).
Key Responsibilities
Collaborate with digital, web, and data units to enhance the
marketing automation platform
Establish best practices for platform healthcare, including
automated repositories and data logging
Monitor platform performance, identify bottlenecks, and implement
optimizations for efficiency
Required Qualifications
Minimum of 5 years of relevant experience
Strong knowledge of marketing automation platforms and
operations
Solid understanding of data governance and platforms such as CRM
and CDP
Good knowledge of information technology and software development
life cycles
Familiarity with Agile methodology and flexibility to adapt to
changing requirements
Keywords: VirtualVocations, Mount Vernon , Marketing Automation Director, Advertising , New York, New York
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